
# 16 The Decision That Made No Logical Sense (And Why I Said Yes Anyway)
"Logic can tell you superficially where a path might lead to, but it cannot judge whether your heart will be in it."
- Jean Shinoda Bolen
I want to tell you about a recent decision that has added more to my plate – and why I could not allow logic to win this one.
It all started in December 2025 as I was working away on my computer and a thought popped into my awareness – and I won’t say it was random, because nothing is random! This thought was to jump onto a ‘business for sale’ website – yep weird, I thought so too as this is not something I do. I did a quick search, and a business caught my eye – it was an online business selling Cacao. “Mmmm, interesting” I said out loud. Not sure if you are like me – but I talk to myself quite often.
I read the short piece of information about the business and before I knew it, I click on the button to send an email to gather more information – like WTF? Here I am neck-deep in building Breathe, Empower & Evolve, working part-time to fund the building of my business and literally no spare hours in the week. Why would I want to add to my plate? I’m full, I can’t bite off any more.
The prospectus was sent to me, and I read that this business was started from scratch from a lady who lived in Brisbane from a calling she had. There is quite a story attached to how she came about creating this business involving Uluru and guides coming to her in her dreams – I was intrigued. This business wasn’t started by someone who thought – “I need to make money, what can I sell online?”
Before I know it, I’m driving to Brisbane to meet with her and her partner. Now the interesting part of this meeting is, it wasn’t so much me finding out about the business in a due diligence kind of way – she was sussing out if I was the right person to take over her baby. This wasn’t just a business to her; her soul was poured into the birthing of this with so much love and devotion. This wasn’t about selling cacao – cacao saved her when she was in her darkest moments and it was her mission to spread this love and bring this amazing plant medicine to others in a way that wasn’t being done. Her family was moving to Thailand, where she was born, and even though she looked at different avenues to keep the business and run it remotely, it eventually came down to the realisation that for her family to go on this next chapter in their lives, the business needed to be passed onto the next custodian.
We connected instantly and within the next few days I submitted an offer to which she was delighted and couldn’t imagine anyone more perfect to take over the reins of her baby. Now, up until this point intuition was leading me … and then – logic kicked in!
"You already know. You've always known."
Oh my gosh, what am I doing?! I don’t have time to run another business. I don’t even have the money, I need to get a loan, there’s extra money going out of the bank account, where … how … why … what … aaarrhhh, what am I doing!!!
No contract had been signed at this stage, just a verbal offer. Over the following few weeks I tried different tactics to try and prove why I shouldn’t buy this business. At one stage, I even went back to the seller with a ridiculous low-ball offer, to which she declined. I continued with my due diligence, all the while trying to justify why buying this business was a bad idea. Yet, my intuition kept telling me to continue. I was doing muscle testing, body rock testing, pulling cards, meditations, and every time the answer presented to me was to proceed. But my mind, my logical mind couldn’t make sense of it. It seemed risky, uncertain, with no clear path in front of me of how I would make this work. I made the transaction of the sale harder than it needed to be, because I was allowing fear and my logical mind influence me. However, the intuitive pull that it was the right decision was the strong undercurrent that kept me moving forward.
The sale is now complete, and I am officially the owner of Australian Ceremonial Cacao, and it couldn’t feel more aligned.

To be clear though, my love, my passion, my devotion is within Breathe, Empower & Evolve. I know I am here to guide women into their next evolution, through their transformation, and to empower them to step fully into their authentic selves. Australian Ceremonial Cacao seems like a beautiful compliment to that. These businesses stand alone, yet they will be so intertwined, and that feels so satisfying to me.
I still don’t know the exact details of how I will run both, but so far … it’s working its own way through this. And I am trusting that the universe is conspiring for my highest good. I am trusting that I am co-creating this beautiful path forward into my next evolution as a business owner and entrepreneur. I am certain deep within my soul that I am worthy of success with what I chose to do in this lifetime. I am certain, without knowing the how, that I have the power within me to achieve my desires. I am certain, that if I lead with my intuition that the path forward will be revealed with each step I take in the direction of my soul’s calling.
This doesn’t make logical sense, and this is my message to you – it doesn’t need to. Our mind is limited and programmable. It is working on conditioning, past experiences, and trying its best to keep us safe. But that safety, can keep us small. It can keep us limited, to stay in the comfort zone of safety without allowing us to dream and step into our fullest expression. And throughout the process of stepping out of our comfort zone, yes, we will fail. That’s the point. That’s when we learn, that’s how we grow. Through continuing to make aligned decisions, listening to your inner authority, the path will be revealed. We may need to pivot, we may need to re-direct at times, and that is ok. That is part of the human experience.
Follow your heart desires. Don’t let the logical mind prevent you from moving forward with your passions. If you fail, get up and go again.
"At times, you have to leave the city of your comfort and go into the wilderness of your intuition. What you'll discover will be wonderful. What you'll discover is yourself."
— Alan Alda
If you are a drinking of cacao, I invite you to check out Australian Ceremonial Cacao. It’s the bomb! If you haven’t tried cacao before – let’s go! Because you are in my community of Breathe, Empower & Evolve, you receive 10% off your first purchase with the code “BEE10”.

